Heras to acquire Danish fencing and security specialist SER Hegn to become leading player for perimeter protection in the Nordic Region.
Heras group has agreed acquire privately owned Danish perimeter protection specialist SER Hegn. This move adds Denmark to its current Nordic operations of Sweden and Norway giving it substantial market share in the region. With the acquisition of SER Hegn, Heras is set to become the leading supplier of perimeter protection in the Nordic region.
The European player Heras and the Danish SER Hegn have a long-standing relationship with Heras supplying most of SER Hegn’s products and materials. The coming together of the two businesses will trigger growth and efficiency improvements on both sides.
“We are very impressed by the people of SER Hegn, its sales, installation and service organization in Denmark, which has shown its strength over several years. Bringing the businesses together will give us a clear leading position in the Nordic region and set up a strong base for further growth” says Gilles Rabot, CEO Heras group.
The Danish operations of SER Hegn: SER Hegn A/S, Moosdorf A/S, Stentoft Hegn A/S and SER Hegn Øst ApS with the current Heras operations in Sweden and Norway will give Heras a substantial position in the Nordic region. This integration of Heras Nordic will be led by the current Managing Director, SER Hegn, Henrik Hallenberg Rasmussen.
“Already today we have a significant presence in Denmark with SER Hegn and in Sweden and Norway with Heras. Now we look to improve our businesses and to further grow in the Nordic markets. We want to expand our professional competencies and ensure we deliver the great and consistent customer experience” says Henrik Hallenberg Rasmussen, Managing Director, SER Hegn.