The Chief Executive Officer of Heras \u2013 Europe\u2019s leading end-to-end supplier of permanent and mobile perimeter protection solutions \u2013 has spoken of the company\u2019s sales upturn and its ambitions for its UK division following the introduction of a new structure and a simplification of its product portfolio.<\/p>\n
On a visit to the UK\u2019s head office in Doncaster, Netherlands-based CEO of Heras said the permanent UK division of the company saw strong first quarter sales and healthy sales forecasting for the next quarter – and beyond – after the business\u2019s successful implementation of a new structure and product strategy to bring the company closer to its customers.<\/p>\n
He said Heras recognised that with its previous and overly comprehensive portfolio of products the company was actually offering too much choice to customers \u2013 which was over-complicating its sales process.<\/p>\n
The CEO added that whilst the UK is a unique market – in comparison to many of the 24 territories across Europe in which Heras operates \u2013 the closer alignment of Heras in the UK with the rest of the businesses is already bringing a raft of benefits, such as quicker delivery and installation of products.<\/p>\n
He said: \u201cWe invested significantly in a thorough review process of our UK operation last year because we can see the undoubted potential of the UK market but recognised that we sometimes weren\u2019t best placed to meet customers\u2019 needs.<\/p>\n
\u201cThe biggest beneficiaries of our new structure are our customers. There has been a significant reduction in lead times and improved product quality resulting from the product portfolio simplification. With a more customer-relationship-based sales approach, we are better able to understand the requirements of our clients and to utilise our extensive perimeter protection expertise to provide them with the best possible solutions.<\/p>\n
\u201cTo clients, prospects and industry stakeholders alike, my message to all is that in the short term, as well as the medium and longer terms, Heras is very committed to growing significantly in the UK. Key to this is providing quality perimeter security solutions to customers, on time and in budget.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The Chief Executive Officer of Heras \u2013 Europe\u2019s leading end-to-end supplier of permanent and mobile perimeter protection solutions \u2013 has spoken of the company\u2019s sales upturn and its ambitions for its UK division following the introduction of a new structure and a simplification of its product portfolio. On a visit to the UK\u2019s head office […]<\/p>\n","protected":false},"author":2,"featured_media":56034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"acf":[],"yoast_head":"\n