European market leader in perimeter protection implements endorsement strategy
Heras, the European market leader in perimeter protection, is adding ‘A CRH Company’ to its current logo with immediate effect. Heras is in this way making a reference to its Irish parent company CRH, which has been the owner of the originally Dutch company since the 1980s. Through this change Heras wishes to convey more clearly that it is a division of the international company CRH, which is an expert in the field of innovative construction solutions with a clear focus on corporate social responsibility. The objective for Heras is to translate CRH’s international expertise to the local market so that the UK customer base can benefit from worldwide innovation.
Ragnhild Savenije, Brand Manager at Heras: ‘CRH is the leading brand in the construction materials industry. Heras is a dedicated partner, which means we are complementary to each other. Heras can tap into CRH’s vast knowledge and network. We translate this to the local market and offer customers a total solution in perimeter protection, which entails protecting people, places and possessions through demarcation, entrance control and detection. This goes far beyond only supplying smart technical products. So it is very beneficial to be able to rely on CRH’s broad expertise. And we are now communicating that more distinctly.’
Starting in 1952 as a small family-owned company specialising in fencing, Heras, a CRH company, has grown into an end-to-end supplier of perimeter protection solutions. Heras, part of CRH operates in over 12 countries and employs more than 1100 highly skilled experts. Heras designs, manufactures, installs and services perimeter protection solutions across business, community and industry sectors.
CRH (LSE: CRH, ISE: CRG, NYSE: CRH) is a leading global diversified building materials group, employing c.85,000 people at c.3,600 operating locations in 32 countries worldwide. With a market capitalisation of c.€23 billion (April 2018), CRH is the largest building materials company in North America and the second largest worldwide. The Group has leadership positions in Europe as well as established strategic positions in the emerging economic regions of Asia and South America. CRH is committed to improving the built environment through the delivery of superior materials and products for the construction and maintenance of infrastructure, housing and commercial projects. A Fortune 500 company, CRH is a constituent member of the FTSE 100 index, the EURO STOXX 50 index, the ISEQ 20 and the Dow Jones Sustainability Index (DJSI) Europe. CRH’s American Depositary Shares are listed on the NYSE.