The Heras® brand is a well-known name in many European countries and even around the world. It is a registered trademark in almost every European country, the US and Canada. Needless to say, we are very proud of that! You may use our brand if you sell or rent products from us, but we have to protect the Heras® brand. To protect our trademark, we have established guidelines to ensure that the Heras® brand is used accurately and correctly at all times. Read more about how and when to use our iconic trademark.
The Heras® trademark is registered in 34 countries.
In 1952, Frans Ruigrok conceived the idea of standardising fencing. This was the start of a series of innovative fencing systems and components.
The Heras® trademark was created by combining the Dutch words “HEk” and “RASterwerk”. It is nowadays a leading European provider of permanent and temporary perimeter protection solutions. It operates from more than 25 countries and employs more than 1100 highly trained experts.
The Heras® trademark was first registered in the Benelux in 1987. The
Heras® currently has ten different registered trademarks, being the following
ADVAT®
ALLFENCE®
DELTA POORT®
GRENCE®
HERAS®
S-GATE®
u-Gate®
1. The Heras® trademark may only be used in connection with genuine Heras® branded products. Do not use the Heras® brand in any manner with third-party products, including, but not limited to, using the term “Heras-fencing,”, “Heras-like fencing or other comparative ways.
2. The Heras® trademark must always be used in the following format:
3. Never incorporate the Heras® trademark, into your or a third party’s company name, product name or model number, or to create a new brand or trademark for fencing products or similar products and services.
4. Never hyphenate or abbreviate the Heras® trademark.
5. All HERAS® companies’ product trademarks as mentioned under 5.H1 must always be used in the following format:
6. Do you use the Heras® trademark on your website or in printed material, for example? Always include the following trademark notice in at least one place on every website or print material where the Heras® mark is used:
7. When referring to the manufacturers of the Heras® brand products, always use the designation “Heras companies.” Please do not capitalise the entire word “Heras®,” do not use the ® registration symbol, and do not use the company name/trademark “Heras” alone.
Is something not clear or do you have questions? Please e-mail us at marketing@heras.com for our legal information or other intellectual property.